Today I want to take you behind the scenes of storytelling and how brands can create authentic, relatable, and impactful narratives. We'll cover:

• Why storytelling matters
• Core principles of effective storytelling
• Applying storytelling to enterprise marketing
• And a few case study of brands who are doing the above really well

Let's dive in.

Why storytelling matters for enterprise brands

• Microsoft's mission statement: Empower every person and every organization on the planet to achieve more.

The shift in brand's strategy, creating entertaining content

• Ads interrupt our viewing experiences
• Why not create content audiences enjoy watching
• Indeed's Rising Voices program example

Where can brands start? The three principles of storytelling

1. Find untold stories that are hiding in plain sight
2. Decide which lens youo're going to use to tell these stories
3. Think about your story arc

Hilton's Off the Menu Series: Chef de cuisine cooking up change in DC | Hilton | Off the Menu

Opportunity for brands to make emotional connection with the audience through branded entertainment

Northwell Hospital Group's example of measuring the success in Lennox Hill series on Netflix: https://youtu.be/Sj_Yc-zisjc?si=UGYrxGHT2C2b0qD1

Marriot's Travel by Design Films: https://youtu.be/7y_D8jD1X38?si=pvFGBAIzrPp_gra0

Indeed's Rising Voices Films: https://risingvoicesfilms.com

This episode's Challenge: Find untold stories in your organization

Contact Rachel: [email protected]