<p>In this episode, we talk to Mathew Stone, Co-founder of Stone-Olafson. Mathew walks us through the importance of research to establish solid brand strategies and how anyone, regardless of budget, can get and use good research information.</p>

In this episode, we talk to Mathew Stone, Co-founder of Stone-Olafson. Mathew walks us through the importance of research to establish solid brand strategies and how anyone, regardless of budget, can get and use good research information.

3 - How research helps craft winning brand strategies - with Mathew Stone

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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3 - How research helps craft winning brand strategies - with Mathew Stone

3 - How research helps craft winning brand strategies - with Mathew Stone