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You’ve developed a product. You want to say it’s a "Source of Vitamin C" or "Vitamin C contribute to the normal function of the immune system". But the legislation around nutrition and health claims is a minefield, and messing it up can get you in serious trouble.
If you're adding vitamins or minerals to your product, there's a right way to make a claim… and a wrong way that could land you with misleading labelling and compliance issues.
In this episode of The Food Lab Podcast, I walk you through:
🔗 Useful Links:
Great Britain register on the addition of vitamins and minerals
Regulation (EU) No 1169/2011 ANNEX XIII Reference Intakes
Great Britain Nutrition and health claims (NHC) register
EU Register of Health Claims
EU Register of Nutrition Claims
If you found this episode helpful, leave a ⭐️⭐️⭐️⭐️⭐️ review on whatever platform you're listening to this podcast. Your review genuinely helps this podcast grow and makes it more visible to other food and drink brands who are struggling with the same challenges you might be facing. 🙏
💌 Subscribe to my weekly newsletter. Every week, I break down the biggest challenges in food and drink product development and show you exactly how to solve them. No fluff, just practical insights from real projects with real brands.
👋 I'm Manon Galizzi, a flavour expert and food scientist with 10+ years in the industry, including training at a flavour house and working with iconic brands like McVitie's, Yeo Valley, Burger King, and Jacob's. I founded EPICSI to help UK food and drink brands nail their flavour strategy and choose the best flavour profile, especially for challenging formulations.If your sales are declining due to taste complaints, I diagnose what's wrong and rebuild your flavour profile. If you're launching functional or plant-based products struggling with bitter, fishy, or earthy notes from marine collagen, plant proteins, or adaptogens, I help you choose flavours that actually mask or complement those notes.
I specialise in clean-label, additives-free, plant-based, and functional food product development.
Unlike generic flavour houses or co-manufacturers, I provide custom flavour language training, run extensive trials (up to 200 per project), and guide you through every tasting and decision.
Research shows flavour is the #1 driver of repeat purchase. Get it right, customers return. Get it wrong, they don't.
Each episode shares practical strategies for food and drink product development, flavour selection, and fixing products that aren't performing.
👋 Connect with me directly on Instagram , LinkedIn, YouTube or via my website.
By EPICSIYou’ve developed a product. You want to say it’s a "Source of Vitamin C" or "Vitamin C contribute to the normal function of the immune system". But the legislation around nutrition and health claims is a minefield, and messing it up can get you in serious trouble.
If you're adding vitamins or minerals to your product, there's a right way to make a claim… and a wrong way that could land you with misleading labelling and compliance issues.
In this episode of The Food Lab Podcast, I walk you through:
🔗 Useful Links:
Great Britain register on the addition of vitamins and minerals
Regulation (EU) No 1169/2011 ANNEX XIII Reference Intakes
Great Britain Nutrition and health claims (NHC) register
EU Register of Health Claims
EU Register of Nutrition Claims
If you found this episode helpful, leave a ⭐️⭐️⭐️⭐️⭐️ review on whatever platform you're listening to this podcast. Your review genuinely helps this podcast grow and makes it more visible to other food and drink brands who are struggling with the same challenges you might be facing. 🙏
💌 Subscribe to my weekly newsletter. Every week, I break down the biggest challenges in food and drink product development and show you exactly how to solve them. No fluff, just practical insights from real projects with real brands.
👋 I'm Manon Galizzi, a flavour expert and food scientist with 10+ years in the industry, including training at a flavour house and working with iconic brands like McVitie's, Yeo Valley, Burger King, and Jacob's. I founded EPICSI to help UK food and drink brands nail their flavour strategy and choose the best flavour profile, especially for challenging formulations.If your sales are declining due to taste complaints, I diagnose what's wrong and rebuild your flavour profile. If you're launching functional or plant-based products struggling with bitter, fishy, or earthy notes from marine collagen, plant proteins, or adaptogens, I help you choose flavours that actually mask or complement those notes.
I specialise in clean-label, additives-free, plant-based, and functional food product development.
Unlike generic flavour houses or co-manufacturers, I provide custom flavour language training, run extensive trials (up to 200 per project), and guide you through every tasting and decision.
Research shows flavour is the #1 driver of repeat purchase. Get it right, customers return. Get it wrong, they don't.
Each episode shares practical strategies for food and drink product development, flavour selection, and fixing products that aren't performing.
👋 Connect with me directly on Instagram , LinkedIn, YouTube or via my website.