The Food Lab

#3: How to Get Your Vitamins and Minerals Claims Right


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You’ve developed a product. You want to say it’s a "Source of Vitamin C" or "Vitamin C contribute to the normal function of the immune system". But the legislation around nutrition and health claims is a minefield, and messing it up can get you in serious trouble. 


If you're adding vitamins or minerals to your product, there's a right way to make a claim… and a wrong way that could land you with misleading labelling and compliance issues. 


In this episode of The Food Lab Podcast, I walk you through:

  • The only forms of vitamins and minerals allowed in your recipes
  • How to calculate the right quantity of vitamin or mineral for nutrition & health claims
  • Real-life examples
  • The labelling requirements (yep, it’s not optional)
  • Why shelf-life testing and overages are key to staying compliant

  

🔗 Useful Links:

Great Britain register on the addition of vitamins and minerals

Regulation (EU) No 1169/2011 ANNEX XIII Reference Intakes

Great Britain Nutrition and health claims (NHC) register 

EU Register of Health Claims

EU Register of Nutrition Claims

 

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👋 I'm Manon Galizzi, a flavour expert and food scientist with 10+ years in the industry, including training at a flavour house and working with iconic brands like McVitie's, Yeo Valley, Burger King, and Jacob's. I founded EPICSI to help UK food and drink brands nail their flavour strategy and choose the best flavour profile, especially for challenging formulations.If your sales are declining due to taste complaints, I diagnose what's wrong and rebuild your flavour profile. If you're launching functional or plant-based products struggling with bitter, fishy, or earthy notes from marine collagen, plant proteins, or adaptogens, I help you choose flavours that actually mask or complement those notes.

I specialise in clean-label, additives-free, plant-based, and functional food product development.


Unlike generic flavour houses or co-manufacturers, I provide custom flavour language training, run extensive trials (up to 200 per project), and guide you through every tasting and decision.


Research shows flavour is the #1 driver of repeat purchase. Get it right, customers return. Get it wrong, they don't.


Each episode shares practical strategies for food and drink product development, flavour selection, and fixing products that aren't performing.


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