Not every family is the right fit for your school—and that’s a good thing. The secret to growing enrollment and creating a healthy, mission-aligned community? Knowing exactly who your ideal families are and how to speak to them.

🎧 In this episode, you'll learn:

Why marketing to everyone means reaching no one

How to find out what your ideal families actually care about (hint: stop guessing!)

What to say—and what to avoid—to connect with the right people

Real examples of how clarity attracts quality, committed families

🛠️ You’ll walk away with a simple mindset shift and an easy exercise to clarify your school’s ideal family profile—so your marketing becomes more effective and way less stressful.

💌 I’d love to hear your biggest insight or how you’re using this to refine your marketing. Got questions or stuck on where to start? Email me anytime at [email protected]