There are a million ways to measure a conversion. Conversions are where we want our potential clients and audience to take action and interact with us in a way that’s good for our business. Conversions are one of the ultimate goals that we have as entrepreneurs. 

90% of the information that our brain receives and processes is visual. The other 10% is through our other senses. Our brain is a visual consuming machine. Plus it processes visuals 60 thousand times faster than text. 

We remember images better, which is why visual platforms such as instagram, pinterest, and snapchat are so popular and can pull someone in for extended periods of time. With visuals you are able to create a captivated audience quickly.

Talia Wolf says, “Images are the best way to convey feelings that drive conversions.” And I couldn’t agree more.

I’m going to reference this awesome article I was reading by Jacob McMillan where he talks about different examples of high converting imagery. He is a conversion specialist and copywriter and was able to test out a number of different techniques that you can use in your photos to increase conversion. 

1. Show Those Pearly Whites in Your Hero Image (episode 42)

If you want to increase conversion, then make sure you are smiling in your hero image. People are attracted to faces and especially connect with people who are smiling. Make sure that you have a nice, welcoming smile for your hero image.

2. Use Real Photos Instead of Stock Photos

I talk about this all of the time. Real photos, meaning photos that include you, your process, your people, your items will always outperform stock photos. Well...as long as they are high quality images. That’s not to say that there isn’t a real need and space for stock photos. I talk all about that in episode 30. But when you are using real photos, you’ll see your conversion drastically improve. This has happened to every single one of my clients. That’s the magic of branding. 

I had one client increase their instagram engagement over 400% in the first week after using branded photos of herself. This is so important, which is why I’ll say it over and over again.

3. Align Your Copy and Images

McMillian says that by doing this you are creating the perfect marriage of words and images. And it works! This is the strategy that sweat block.com used. They made sure that both copy and their hero image was in alignment and they increased conversions by 108%.

If you want more information on how to do this, check out episode 6 of the Posed for Success podcast. 

Now that you’ve got all of this useful information inside of your head, go back through your website or your most recent social media posts. Check out the images you’re using in your facebook ads or email campaigns. Are there places where you can implement these tools to increase your conversion? I’m always about doing a self-audit, and this is a great place to start. If you are looking to uplevel your conversions, if you are ready to take on more clients, if you want to make more sales, start with your imagery. I guarantee that by doing a little tweaking, by making improvements in this area, it is going to drastically improve your business.

Links
Jacob McMillan Article

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