Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

• Strategies to consider for your marketing program in the face of economic uncertainty
• Imperative 1: Protecting your marketing spend
• How to protect your marketing spend in the face of economic uncertainty
• Why companies who continue to invest in marketing experience less revenue loss (research!) 
• Imperative 2: Navigating AI content creation
• The impact that Chat GPT will have on content creation, and whether or not we should be afraid of it as marketers
• Things to watch out for as you begin to leverage AI for your content creation efforts
• Imperative 3: Focusing on your unique value from your customer’s perspective
• How great brands align their content to what their customers need

Additional resources: 

• Blog Post: 3 Imperatives For B2B Marketing Leaders As We Kick Off 2023
• Marketing Profs Article: Customer-Centric Companies Win in Recessions: How Customer Insight Cushions Downturns and Speeds Recovery
• Josh Dougherty on LinkedIn
• Josh Dougherty’s Public Speaking Site
• A Brave New’s Website