Mark Long is the Director of Incubation Services at the University Florida. Under his leadership, UF Innovate and the Sid Martin Biotech Institute have both been recognized as world-class Incubation centers. In this interview we talk about four major themes Mark is passionate about – Recruitment, Retention, Capital, and Knowledge. And along the way you’ll find many nuggets of wisdom and a few humorous analogies. I hope you enjoy this insightful conversation with a business incubation thought leader.