Creative Marketing Brief host, Jeff Large, recently spoke at a “Wine and Web” event hosted by Orbit Media. During his talk he found that a lot of people were intrigued by his work process. For Jeff, there are three kinds of work:

1. Work only you can do, The ONE Thing.

2. The work that someone needs to do—though not necessarily you.

3. Work that just needs to get done. This is the stuff you can automate, use software or tools, to complete.

As you reflect on your work, make sure the majority of your work is based on the things that only you can do.