I talk with the wonderful Laura about revenue attribution in B2B and when it's worth considering it. 
When is an account too early when too late?

And how do we deal with the painful faces of reps when we suggest measuring outcomes in happy customers instead of MQLs?

Can we get rid of marketing or sales?

Is sales still the testosterone-filled environment it used to be like a decade ago?

Send us a text

Leah on Linkedin / Twitter / Youtube