Human: Břetislav is a good friend of mine. We met at a business brunch and have been connecting ever since I started coaching him. He has a passion for beauty and is working hard to make a career of it. I love simple systems. Together with Steve, our programmer friend, we are turning his NovaKey, previously known as BeeKey, into a beautiful bridge between the physical and digital worlds that facilitates transactions while maintaining human connection. During this conversation, we discussed how to bring the NovaKey to the broader market.