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3 Major Mistakes In-Demand Service Providers Make When Trying To Scale Up
3 Major Mistakes In-Demand Service Providers Make When Trying To Scale Up
Wildly Creative Women Podcast hosted by Sarah Layton Anderson
1. Allow for Your Ideal Client’s Journey
A mistake entrepreneurs and coaches who scale up often make is to operate under the assumption that all their new client targets have the same pain point. Find the pain points for key stages of your ideal client’s journey and create offers designed to solve these minor pain points and keep your ideal client moving through your funnel. Remember, a client’s journey is a process; not just a destination.
2. Learn to Under-schedule
Chaos and workaholism is spawned from perfectionism, believe it or not. People take on too much or push themselves toward impossible deadlines.
Don’t just focus on simplifying your business and targeting your branding: Use this process to also teach yourself to under-schedule. Decide how long something is going to take you to complete – and multiply that by three. Dispose of other tasks to accommodate that time frame: Outsource them, delegate them, automate them or discard them.
If you can learn the value of under-scheduling your time, you will soon find you actually HAVE time for the things YOU want to do.
3. Take the Time to Hire the Right People
If your company is just you, it will stay small and be limited by your limitations and tunnel-vision. Creating a dream team of others with expertise you can lever adds value to your business: But do take the time to check references, interview, try out and build a strong working relationship with the right people. There are millions of contractors out there, but there are only a few who are going to “click” with your business and help you grow it in an enjoyable way.
So, take your time with the process of finding the right person. When you do find them, make sure they will want to stay, and appreciate them as not just someone you pay to do a task, but as a vital member of your team who helps you keep your clients happy.
Remember, your business is as good as your team.
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By Sarah Layton
5
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3 Major Mistakes In-Demand Service Providers Make When Trying To Scale Up
Wildly Creative Women Podcast hosted by Sarah Layton Anderson
1. Allow for Your Ideal Client’s Journey
A mistake entrepreneurs and coaches who scale up often make is to operate under the assumption that all their new client targets have the same pain point. Find the pain points for key stages of your ideal client’s journey and create offers designed to solve these minor pain points and keep your ideal client moving through your funnel. Remember, a client’s journey is a process; not just a destination.
2. Learn to Under-schedule
Chaos and workaholism is spawned from perfectionism, believe it or not. People take on too much or push themselves toward impossible deadlines.
Don’t just focus on simplifying your business and targeting your branding: Use this process to also teach yourself to under-schedule. Decide how long something is going to take you to complete – and multiply that by three. Dispose of other tasks to accommodate that time frame: Outsource them, delegate them, automate them or discard them.
If you can learn the value of under-scheduling your time, you will soon find you actually HAVE time for the things YOU want to do.
3. Take the Time to Hire the Right People
If your company is just you, it will stay small and be limited by your limitations and tunnel-vision. Creating a dream team of others with expertise you can lever adds value to your business: But do take the time to check references, interview, try out and build a strong working relationship with the right people. There are millions of contractors out there, but there are only a few who are going to “click” with your business and help you grow it in an enjoyable way.
So, take your time with the process of finding the right person. When you do find them, make sure they will want to stay, and appreciate them as not just someone you pay to do a task, but as a vital member of your team who helps you keep your clients happy.
Remember, your business is as good as your team.