Guest Angel Henry Allan, UK GM of mega D2C brand Hims, joins me to listen to and question Sophie Baron's pitch, Mamamade. Sophie was disenchanted with the quality and convenience of good baby food available so she decided to hit the kitchen and experiment. Selling her meals to friends and family, Sophie then decided to take it to the masses. Already growing to over £100K revenue a year, having spent zero money, Sophie is raising her first round looking to grow the brand and presence of Mamamade. Can she compete with other huge brands such as Allplants or is her niche and community within the baby good sector her moat? With the expertise of Henry, this is a great deep-dive into D2C branding, KPI measures and how to market a new D2C brand. Brought to you by my Startup Playground, Horseplay Ventures - www.horseplay.ventures Mamamade - https://mamamadefood.com/ Hims - https://www.forhims.com/

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