Mapping a community's journey as a crucial strategy for community-driven sales.

It emphasises the need for companies to understand where and how their audience engages, highlighting the presence of communities across various online and offline platforms.

This episode explores how to build inclusive engagement by creating hybrid spaces and balancing the input of active members with insights from the broader community.

A case study on LEGO is presented as an example of a brand successfully implementing these principles to foster innovation, loyalty, and growth.

The overall message is that meeting your community where they are is vital for building strong, sustainable relationships.

Read the full article on Substack: https://open.substack.com/pub/makecommunity/p/3-mapping-the-community-journey?r=5hk7md&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true