WHAT'S IN THIS EPISODE?

In this episode, Marly chats about three metrics she tracks in Google Analytics on almost a daily basis.

Marly used to be a corporate marketer, so Google Analytics is very familiar to her. She spent a lot of time in it as a marketer and continues to do so for her blog.

She talks about:

• month over month tracking vs. year over year tracking and why you should look at both
• how to set your date range in Google Analytics
• why you need to monitor your traffic in Google Analytics
• the difference between users, sessions and page views
• what to do if you don't know what a term means in Google Analytics
• ideas on what to do if you see a spike in traffic

At the end of this episode, Marly tells you one thing she's loving right now! Hint: it has to do with a DIY project.

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Shout Out (Review Marly Read):

Thank you to Jen at everydayoldhouse.com for this wonderful review of The Marly Dice Podcast: