Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

This week I talked about the basics of creating a multi-channel abandoned cart series that recaptures lost sales. But this week is just the beginning. Next week, we’re going to get into the REAL fun stuff with abandoned cart messaging! 

But first, let’s do a quick recap of the week. 

• When creating your abandoned cart messages, there are three things I'd recommend including to engage the customer's intent: 

1. Actively promote your value-adds and competitive differentiators in your messages such as free shipping and return policies. 
2. Convey a sense of urgency in your messaging. Something like, "these items won't last long" can work great.
3. Use social proof to reinforce value, such as product ratings and customer testimonials. 

• When it comes to discounting, don't feel you have to discount. But if you do, save it for the final message in the series. Of course, be sure to use workflow splits to test incentives.
• Test the timing of your sends, but if you're looking for a place to start, I recommend sending your  cart abandonment messages at 1 hour, 24 hrs, and 48 hours after abandonment.
• Add all opt-in channels you collect permissions for in your automations, especially SMS. Remember, last year brands sent nearly 100% more automated SMS and 700% more automated push messages than the year before. 
• When sending abandoned SMS messages, consider using them as bookmarks, so sending along with message 1 and message 3. Send push messages with message 2 to start,  and adjust according to results

As you can see, we covered a lot this week, but gradually optimizing your messages will help you achieve incremental growth with your email program — and ultimately make you more money.

I hope you were able to find something in this week’s tips that will help you increase your sales. 

I’d love to see your cart abandonment messages, so be sure to share them with me on Twitter or linkedin, or tell me your brand name and I’ll go abandon a cart myself. And be sure to tune in next week where I’ll be diving further into cart abandonment and show you how to use data to personalize your series even further.

Thanks for tuning into this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions. 

Until next time, happy marketing!