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3-Minute Tips: List Growth—Other Types of Sign-up Forms
Welcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers.
Yesterday we talked about why adding SMS is important for the health of your opt-in marketing program. Today, let’s talk about other types and styles of forms.
A simple email capture pop-up form is the most common form, but it’s not the only kind that ecommerce brands can and should use. Let’s briefly talk about some others to consider.
The first, is a Spin-the-Wheel form. A spin the wheel form is a gamified form where a would-be subscriber enters their email address, and when clicking "submit," a game wheel spins, ultimately stopping on a specific discount. This discount can then be used by the new subscriber to make a purchase.
The second is an Exit-intent form. This is a pop-up that appears when a web visitor makes a cursor movement indicative of them leaving your website. Ecommerce brands can reveal a form that makes a last-ditch effort to capture an email address before the visitor leaves. These can be very useful, but be sure to adjust the terminology for the subscriber. After all, ask them to subscribe in order to receive information on upcoming sales.
Now, let’s talk about styling for a bit. When it comes to designing your pop-up form be sure to incorporate brand assets, like colors, visuals, and your logo. To take it a step further, consider creating holiday-specific designs, like those around Valentine’s and St. Patrick’s Day. As a bonus, Omnisend provides some already-created themed pop-up forms for holidays such as these, so be sure to check them out.
There you have it. Feel free to experiment with multiple styles and types of forms to see what works best for you. And like all things, a combination of tactics often works the best.
Be sure to join me tomorrow where I’ll discuss making sure your forms are conversion ready.
Thanks for tuning in to this episode of our marketing tips series, Feel free to let me know if you have any questions. Until next time, happy marketing!
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By Omnisend
5
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Welcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers.
Yesterday we talked about why adding SMS is important for the health of your opt-in marketing program. Today, let’s talk about other types and styles of forms.
A simple email capture pop-up form is the most common form, but it’s not the only kind that ecommerce brands can and should use. Let’s briefly talk about some others to consider.
The first, is a Spin-the-Wheel form. A spin the wheel form is a gamified form where a would-be subscriber enters their email address, and when clicking "submit," a game wheel spins, ultimately stopping on a specific discount. This discount can then be used by the new subscriber to make a purchase.
The second is an Exit-intent form. This is a pop-up that appears when a web visitor makes a cursor movement indicative of them leaving your website. Ecommerce brands can reveal a form that makes a last-ditch effort to capture an email address before the visitor leaves. These can be very useful, but be sure to adjust the terminology for the subscriber. After all, ask them to subscribe in order to receive information on upcoming sales.
Now, let’s talk about styling for a bit. When it comes to designing your pop-up form be sure to incorporate brand assets, like colors, visuals, and your logo. To take it a step further, consider creating holiday-specific designs, like those around Valentine’s and St. Patrick’s Day. As a bonus, Omnisend provides some already-created themed pop-up forms for holidays such as these, so be sure to check them out.
There you have it. Feel free to experiment with multiple styles and types of forms to see what works best for you. And like all things, a combination of tactics often works the best.
Be sure to join me tomorrow where I’ll discuss making sure your forms are conversion ready.
Thanks for tuning in to this episode of our marketing tips series, Feel free to let me know if you have any questions. Until next time, happy marketing!