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3-Minute Tips: List Growth Pop-up Fields
Welcome everybody to Omnisend’s marketing tip series. In roughly 3-minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers.
This week is all about growing your list. After all, this is the lifeblood of a profitable email program. Today, let’s talk about pop-ups and the types of information to collect.
One common question is, “should I collect information like birthdate, location, and gender?” While these can all help you to some degree, my recommendation is to focus on the customer intent — and collect only what you need or will immediately use.
When it comes to customer intent, think to yourself, “why did someone sign up for my email program?” — was it so they could receive a birthday message 8 months from now? Was it so they could share their zip code? Was it because they don’t care about your products? Of course not. Their intent is most likely to make a purchase.
So while birthdate and location are nice to have, they are not need-to-have pieces of information.
Now information like gender is slightly different. Knowing their gender may help you determine what style of products they may be shopping for. If this is information you will USE immediately, like with customizing product recommendations or features in your welcome series, then you can collect it. Otherwise, don’t bother. You can get this info with your welcome messages themselves — more on this in a later episode.
The same holds true for other types of similar information, like whether they are a B2B or B2C buyer if you service both types of customers, or for some sites are shopping for themselves or as a gift.
My recommendation is to keep this information to a need-to-know minimum and let them carry on with their shopping session.
Curious about whether you should collect mobile numbers? I’ll address this tomorrow, so be sure to check back.
Thanks for tuning in to this episode of our marketing tips series, Feel free to let me know if you have any questions. Until next time, happy marketing!
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By Omnisend
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Welcome everybody to Omnisend’s marketing tip series. In roughly 3-minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers.
This week is all about growing your list. After all, this is the lifeblood of a profitable email program. Today, let’s talk about pop-ups and the types of information to collect.
One common question is, “should I collect information like birthdate, location, and gender?” While these can all help you to some degree, my recommendation is to focus on the customer intent — and collect only what you need or will immediately use.
When it comes to customer intent, think to yourself, “why did someone sign up for my email program?” — was it so they could receive a birthday message 8 months from now? Was it so they could share their zip code? Was it because they don’t care about your products? Of course not. Their intent is most likely to make a purchase.
So while birthdate and location are nice to have, they are not need-to-have pieces of information.
Now information like gender is slightly different. Knowing their gender may help you determine what style of products they may be shopping for. If this is information you will USE immediately, like with customizing product recommendations or features in your welcome series, then you can collect it. Otherwise, don’t bother. You can get this info with your welcome messages themselves — more on this in a later episode.
The same holds true for other types of similar information, like whether they are a B2B or B2C buyer if you service both types of customers, or for some sites are shopping for themselves or as a gift.
My recommendation is to keep this information to a need-to-know minimum and let them carry on with their shopping session.
Curious about whether you should collect mobile numbers? I’ll address this tomorrow, so be sure to check back.
Thanks for tuning in to this episode of our marketing tips series, Feel free to let me know if you have any questions. Until next time, happy marketing!