Welcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. 

This week I talked about creating effective pop-up forms that help grow your subscriber list. After all, growing your email list is like changing the oil in your car—it keeps it running smoothly and efficiently. Let’s do a quick recap of the week. 

• When it comes to asking for information on your pop-up, you may want to reconsider asking for nice-to-have information such as birthday and instead focus on things that will help you immediately send more relevant messages, such as gender or purpose of shopping—like gifting. 
• SMS is a must-have opt-in channel. Whether or not you currently have an SMS program, collect mobile numbers. Remember, it IS an opt-in channel, meaning they’ll only sign opt-in if they want to. 
• Stylize your form with branding such as text, colors, images, and logo. After all, it is a part of your site and customer experience.  
• Test other types of email collection forms, such as a gamified spin-the-wheel, and exit intent forms.  
• While adding an incentive for signing up can increase collection, don’t feel required to do so. Plenty of brands successfully grow their list without an offer. If you do offer one, test it. I have worked with many brands who found smaller discounts actually generated more signups and subsequent orders. 
• Make the pop-up easy to exit out of and test it on multiple browsers and phones. While you're at it, be sure it is ADA-compliant.
• Double-check to ensure all contact information is properly being passed to your email provider. 

As you can see, we covered a lot in one week!

I hope you were able to find something in this week’s tips that helps you create a more effective and professional marketing program. 

I’d love to see your pop-ups, so be sure to share them with me on Twitter or Linkedin. 

Thanks for tuning in to this episode of our marketing tips series, Feel free to let me know if you have any questions. Next week I’ll be back discussing creating a revenue-driving welcome series. Until then, happy marketing!