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3-Minute Tips: SMS—Types of Messages
Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.
Yesterday we talked about why SMS is an established marketing channel and one not to be overlooked. Today, I want to discuss some types of SMS messages and how they can be used effectively.
While there is no real right or wrong way to use SMS — as long as you apply a little common sense — there are some more common ways to use them.
The first thing to remember is that SMS is very time-sensitive. When you send an email, the recipient may see it in one minute, one day, or somewhere in between. When you send a text, studies show that most are read within three minutes.
Use this to your advantage by communicating time-sensitive promotions and communications through text. Things like flash sales and last chance reminders make perfect sense.
You can create exclusivity and anticipation for your text messages by offering text-only offers. This could be in the form of an SMS-only discount or early access to sales or new product alerts. Things like this make people WANT to check your texts.
Use SMS to drive contacts to your email. If you have a lot to announce, like multiple Black Friday offers, send an SMS to those signed up for both channels and direct people to the email for full details.
For those signed up for only SMS, you could use this same approach to direct people to sign up for your emails so that they never miss a big sale again.
As you can see, you have a lot of options with how to use SMS and there really is no wrong way. Using their time-sensitive nature to your advantage can help you increase engagement in this high-potential channel.
Join me tomorrow when I am going to talk about SMS inside of automation.
Thanks for tuning into this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions.
Until next time, happy marketing!
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By Omnisend
5
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Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.
Yesterday we talked about why SMS is an established marketing channel and one not to be overlooked. Today, I want to discuss some types of SMS messages and how they can be used effectively.
While there is no real right or wrong way to use SMS — as long as you apply a little common sense — there are some more common ways to use them.
The first thing to remember is that SMS is very time-sensitive. When you send an email, the recipient may see it in one minute, one day, or somewhere in between. When you send a text, studies show that most are read within three minutes.
Use this to your advantage by communicating time-sensitive promotions and communications through text. Things like flash sales and last chance reminders make perfect sense.
You can create exclusivity and anticipation for your text messages by offering text-only offers. This could be in the form of an SMS-only discount or early access to sales or new product alerts. Things like this make people WANT to check your texts.
Use SMS to drive contacts to your email. If you have a lot to announce, like multiple Black Friday offers, send an SMS to those signed up for both channels and direct people to the email for full details.
For those signed up for only SMS, you could use this same approach to direct people to sign up for your emails so that they never miss a big sale again.
As you can see, you have a lot of options with how to use SMS and there really is no wrong way. Using their time-sensitive nature to your advantage can help you increase engagement in this high-potential channel.
Join me tomorrow when I am going to talk about SMS inside of automation.
Thanks for tuning into this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions.
Until next time, happy marketing!