Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

This week I talked all about using SMS and MMS as part of your overall marketing program. 

Here are the main takeaways of the week. 

• SMS growth has been exploding over the past several years because Everyone texts, from Gen Z to Baby Boomers. SMS is an established communication channel. And like email, it is an opt-in channel.
• Begin collecting mobile numbers now. It will give you a head start when you're ready to launch an SMS program or give you an easy way to begin using SMS inside of your automated workflows.
• SMS is a great way to supplement email unsubscribes and can help lower your paid retargeting costs.
• Because SMS has near immediacy for being seen by the recipient, it makes perfect sense to use them to announce promotions such as flash sales and last chance reminders. 
• Be sure to use SMS in your automated email workflows, but don't feel you have to send one text for every email. Send a text message when it adds value for the subscriber.
• MMS can be a great addition to your text messages, and while you can use them with every text message sent, they do come with an extra cost. Because of this: 
  • Use images when it makes the most sense to do so, such as with product abandonment messages, new arrivals, product announcements, and on high-traffic days like Black Friday. 

Creating a robust opt-in SMS marketing program will no doubt help your brand connect with the modern-day customer and increase sales — just like Divatress did. 

I hope you were able to find something in this week’s tips that will help you increase your sales. 

I’d love to sign up for your SMS program, so be sure to let me know about it on Twitter or Linkedin. 

Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions. 

Until next time, happy marketing!