Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

This week I talked about personalizing your cart abandonment strategy based on data points like cart total and purchase history. 

Here are the main takeaways of the week. 

• Split messages based on cart total and/or their purchase history. This allows you to customize messages for those over and under your free shipping threshold — or AOV if there is no threshold — and communicate to each customer differently based on their shopping history. 
• Be sure to focus on addressing general obstacles to conversion, but also specific ones based on the cart or purchase history data.
• Adapt your discount strategy accordingly. Are they over or under a free shipping threshold? Are they a loyal customer? And how might these answers impact your discount strategy?  
• Based on the splits, determine if you should change how many messages you send to each group. Loyal customers may only need one email and SMS, while first-time shoppers may need all three to convert.

Optimizing your messages to increase cart recovery rate will help you achieve incremental growth with your email program — and ultimately make you more money.

I hope you were able to find something in this week’s tips that will help you increase your sales. 

I’d love to see your refreshed cart abandonment messages, so be sure to share them with me on Twitter or linkedin, or tell me your brand name and I’ll go abandon a cart myself. 

Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions. 

Until next time, happy marketing!