Peter Sandeen is best known for creating marketing messages that make people immediately feel, “that’s perfect for me.” He’s often called “the marketers’ marketer” because over half of his clients are other marketing experts who want to see their own blind spots and make sure they’re focused on what matters most…. 

And today Peter’s talks with host Rob Tyson about 3 big mistakes marketing 'professionals' actually routinely recommend... yep, you heard right: a lot of the received wisdom will send you down totally the wrong path if you’re not careful...