How I went about applying the concept of ‘the Who and not the How’ by figuring out what I can do and offering it as a service to others, and also reaching out to a friend who wanted to get started in freelancing projects to have her help me out with some research. Some of my thoughts on how that worked out and why it is important to figure out this piece to accelerate your ability to build out your marketing funnel. To subscribe to updates on this podcast and marketing funnel hacks, just go to www.marketingfunnelhacks.com to sign up for free!