In this episode of the Purposeful Futures podcast, Aga is joined by Araceli Canedo Bebbington, executive coach, entrepreneur, and board member of EMCC Global, to discuss the significance of purpose and values in navigating tough choices.

Araceli shares her personal journey of discovering her purpose through a leadership training program, emphasising how it has become her inner compass for decision-making in both her professional and personal life. She reflects on her extensive experience in the financial sector and how it shaped her coaching philosophy, particularly in helping others embrace change and make courageous decisions aligned with their values.

Throughout the conversation, Araceli provides insights into the challenges leaders face when making tough decisions, such as layoffs, and the importance of integrity and transparency in those moments. The episode concludes with Araceli highlighting the courage it takes to stay true to one's values, ultimately leading to greater self-respect and fulfilment.

Key Moments:

• 00:00 Introduction to Purpose and Values
• 02:09 Navigating Tough Choices with Integrity
• 03:57 The Role of Values in Leadership
• 06:24 Challenges to Inner Compass
• 09:26 Coaching Insights on Purpose and Values
• 14:57 Key Takeaways and Closing Thoughts