Marketing automation is all about efficiency — in general. But it's so easy to misuse (by spamming inboxes and frustrating contacts).

Before you think you're ready to ready to implement, ask yourself these 3 questions first.

On this episode of SmartBug on Tap, I talk to you about how to know whether you're doing email marketing automation right.

P.S. I'm proud (and excited) to announce the free resource we launched: The Ultimate Guide to Marketing Automation Software.

Check us out on Apple Podcasts here. If you don't use Apple Podcasts, here's an alternative link.