Sara Uy began cold calling from her childhood bedroom at the height of the COVID-19 pandemic. Out of boredom, she began recording those calls and posting them on TikTok. No script. No fancy setup. Just real sales calls.

Those posts took off. Now, she’s built a 90K+ following on LinkedIn, launched her own business, and is one of the most trusted voices in sales as “Selling Sara.”

In this episode, Sara shares how she built her personal brand. She gets real about the pressure to always be “on,” how to deal with content burnout, and why showing up consistently matters more than being polished.

In this episode, you’ll learn:

• How to transition from employee to entrepreneur with grace
• What makes people actually follow and stick around
• How to find your voice without copying everyone else

Highlights:

(00:00) Meet Sara Uy

(03:28) Cold calling during COVID and finding TikTok

(08:54) Leaving a job you love without burning bridges

(12:17) What happens when you post consistently

(15:22) Breaking through a mental block

(21:26) Sara’s 3 tips for building your personal brand

(25:39) Creating videos when you’re short on time

(32:31) What SellingSara does for sales teams

Resources:

Sara’s LinkedIn: https://www.linkedin.com/in/saraplowman/ 

Sara’s TikTok: https://www.tiktok.com/@sellingsaraa 

Sara’s Instagram: https://www.instagram.com/sellingsaraa/ 

Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Got thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.