This episode of Launchpad features Colin Gray, founder of The Podcast Host and Alitu.

The Podcast Host is a business which helps podcasts to launch, grow and run their own show.

Technology platform Alitu is a simple tool for recording, editing and publishing podcasts. The all-in-one podcast maker is used by 2,600+ ambitious podcasters to ship their show – including Logitech, Harvard and Stanford Universities, Intuit, Workday and the NHS.

The episode covers:

• The evolution of podcasting as a medium (01:13)

• Why podcasts are so effective at connecting businesses with listeners (08:08)

• How he has built The Podcast Host & Alitu (11:48)

• The dos and don'ts of business podcasting (14:55)

• Practical tips for making a success of your podcast - 'Rocket Fuel' (21:53)

• How Colin likes to take off in his spare time... (26:00)