Posed for Success

3 Pinterest Marketing Strategies with Sahar Twesigye


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Did you know that Pinterest is one of the most underutilized marketing platforms, but has the highest returns? Here are the 3 ways that you can use Pinterest in your business to propel you forward.

Sahar Twesigye is the creator of the Pin to Profit Blueprint course and is an Online Marketer and Biz Strategist, Life Coach, wife and mama of 4. Her mission? To empower driven mums to grow profitable businesses without sacrificing family. 

After launching her wellness blog, Earth and Spoon, she was frustrated with the lack of traffic and decided to test drive Pinterest. Within 90 days, she increased her traffic by 300% and reached over 2 million monthly views on the platform. 

Sahar tells us that you can't approach Pinterest the same way that you do Instagram. While they are both visual platforms, they work completely different. You audience is not coming on Pinterest for socialization or entertainment. They come because they are researching to buy, learn something new, or get ideas and get inspired. 

Instead, you should approach Pinterest like how you approach Google.

Also, remember the content that you create on social media has a short lifetime. Anywhere from 20 mins to 24 hours. Pinterest has a shelf life for months and years. So let's dive into the 3 ways to start marketing yourself on Pinterest.

  1. Make sure to set up a business account. This way you can get the best information on how your content is resonating with your audience. See what works and what is driving traffic.
  2. Include key words that your ideal clients are searching for. Use these in your descriptions and title. Use language that an algorithm AND client will understand. Find keywords by using the search bar. Use the suggestions that Pinterest provides you verbatim. 
  3. Be consistent with your brand. Colors, fonts, and feel are so important to increase your brand visibility, attract your ideal clients, and simplify the process of creating content for pinterest.

Find out more about her journey and work at www.sahartwesigye.com.

And check out more information at www.britbennion.com/episode59

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Posed for SuccessBy Brittany Bennion