In Part II of our conversation with Eric Green (CEO) and Dennis Sarafa (COO), we discuss how they executed on the strategy they came up with in Part I.   There were several key takeaways, including why it's important to operate with an inverted org chart mentality, why partnerships are important for 3rd party validation, and how two 40-something guys turned around a fledgling small business because they had no choice but to succeed.

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