V Owen Bush introduced William Murphy from Space Architectural Studio, who discussed their firm's growth, technology-driven approach including lidar scanning and immersive tools like VR for client visualization, and their focus on buildability through detailed Revit modeling. William Murphy highlighted their client onboarding process, the impact of VR on decision-making, on-site model sharing via iPad, and their openness to embracing new technologies like AI to enhance design and client confidence. The participants explored the potential for technologies to contribute to the development of smart cities.

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William (Bill) Murphy is the founder and president of SPACE Architectural Studio, a design practice rooted in the Finger Lakes region of New York. With over three decades of experience, Bill has quietly led a transformation in how small-scale architecture engages clients—pairing intuitive service with immersive visualization tools like Revit, Enscape, and VR tablets that let clients "walk through" their projects before they’re built. Bill’s practice sits at the crossroads of precision and empathy, innovation and restraint—grounded in community, but fluent in forward-thinking workflows.

SPACE Architectural Studio website

https://www.spacearchstudio.com/