CSP Podcast

3 Principles For Story Branding


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Why do we love dollar stores so much? We all know deep down that the quality of the merchandise is fair at best. I think it’s the hunt for the bargain that is so fun. But with any product or service, there are three basic principles that it affects: time, cost, and quality. As a consumer, we desire all three. We want the product or service to be quick, inexpensive, and high-quality. But in reality, we can only choose two of the three.

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CSP PodcastBy Jon

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