Estimated Read Time: 5 minutes

Hi everyone,

It’s Stephen Edwards from Gro Profit First Accountants, and welcome to this week’s Profit First Accountant Newsletter!

This week we’re cutting through the noise around business growth and zeroing in on three simple but powerful levers to grow your business:

Get more customers

Increase average transaction value

Increase purchase frequency

This is all about simplifying how you think about growth so you can take clear, focused action—rather than spinning your wheels doing a dozen things that don’t move the needle.

Let’s break down the three growth levers that can transform your business if applied consistently:

Too many businesses think more customers = more profit. But if you’re underpricing your services, more customers just means more work and more stress for the same money. You might need six times more customers to make the same profit if your pricing is off.

So, before chasing growth:

✅ Make sure your pricing is right.

✅ Know your ideal customer.

✅ Know your core offer.

Then—and only then—should you focus on attracting more clients. And remember, “getting more customers” doesn’t just mean marketing. It could also mean:

Strategic partnerships

Joint ventures

Appearing on other people’s podcasts

Leveraging OPC (Other People’s Customers)

Sometimes, the better move is improving your conversion rate.

For example:

10 leads × 20% conversion = 2 sales
10 leads × 40% conversion = 4 sales

✅ Doubling your conversion rate = doubling your results without needing more leads.

Better conversion processes = better ROI

This might mean refining your customer journey, articulating your value better, or improving your sales collateral and follow-up process.

This is all about value stacking. Think: “Would you like fries with that?” or “Upgrade to a large?” McDonald’s nailed it—and you can too.

Try this:

Offer premium versions of your service.

Bundle add-ons or upsells.

Create product equivalents of “end-of-aisle” offers.

Success leaves clues. Look outside your industry for inspiration and apply what works to your business.

Can your customers buy from you more often? If someone only buys once a year, what would happen if they bought twice? You’ve just doubled revenue—without getting a single new customer.

Ask yourself:

Do your clients know what else you offer?

Are you staying in touch regularly (e.g. newsletters, email sequences)?

Have you created offers that encourage more frequent purchases?

Out of sight = out of mind.

Staying visible keeps your business top-of-mind and increases Lifetime Value (LTV)—a key Profit First concept.

It’s easy to consume ideas and not act. But I want to give you a practical next step.

✅ Use our AI Prompt
We’ve created a ChatGPT prompt that acts like a virtual business consultant, walking you through:

Getting more customers

Increasing average spend

Increasing buying frequency

Here’s a link with a quick walkthrough on how to use the prompt:

https://docs.google.com/document/d/1u83FTojaCYj3S9YGEF8e82CdK-QkXUjiGGKby7NV7CA/edit?usp=sharing

Join Our 2026 Workshop
We’re launching live online workshops in 2026, including:

Business Planning

Doubling Your Profit Using the 3 Levers

Clients attend free. Non-clients can join with a small investment.

Apply for Our VIP Beta Group
Want 1:1 support to build a bespoke plan to double your profit? I'm working with just three business owners to test a new high-impact programme. If you're serious and want in, get in touch right away—limited spots.

Here’s the magic:

Increase each lever by just 10%, and the compounded effect is a 33% revenue boost.

Apply smart strategies, and you could see a 50–100% increase in profit over 12–18 months.

This isn’t fluff. It’s maths—and it works. ✨

So take action. Use the prompt, join the workshop, or reach out for the VIP group. Your future profits depend on what you do next.

Until next time,

Stephen Edwards
Profit First Accountant & Business Coach
[email protected]
Gro Profit First Accountants