In this episode of The Growth Lab podcast, I discuss with Martin Riley the importance of identifying an ideal client and finding a competitive edge for your Cleaning, Waste, or Maintenance business.

Martin emphasises the need to avoid competing solely on price and instead focus on unique value propositions.

We also discuss strategies for narrowing business focus and leveraging existing client relationships for growth.

Listen to the full episode here:

Key Takeaways

* Having an ideal client is crucial for business success.

* Competing on price can lead to a race to the bottom.

* Understanding your client's needs is key to pricing.

* Finding your unique perspective can set your business apart.

* Not all clients prioritise low prices; value matters.

* The 80-20 rule helps identify valuable clients.

* Customer feedback and referrals are essential for growth.

Chapters

00:00 Intro

00:19 Identifying Your Ideal Client

01:33 The Pricing Problem

03:25 Finding Your Competitive Edge

06:13 Pricing Strategies and Market Positioning

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