Sign up to save your podcasts
Or
Share 3. Pushing boundaries with Modibodi and Holme Beauty | Examples of advertising done well
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
3. Pushing boundaries with Modibodi and Holme Beauty | Examples of advertising done well
Welcome to episode three of Make It shEqual, the podcast empowering advertising to get equal. In this episode our host, Sarah Davidson explores two brands who are leading the way in authentically representing women and gender diverse people in ads, Modibodi and Holme Beauty.
Explored in this episode:
A case study on Modibodi, championing uncomfortable conversations, pushing the advertising boundaries and the commercial success that followed.
How any brand can include more positive portrayals of gender and create more genuine and authentic advertising content.
Hilary Holmes shares why and how Holme Beauty is turning the cosmetics industry on its head.
Why it makes good business sense to show realistic and authentic representations of people in your advertising.
We hope you enjoyed this episode, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you don't miss any episodes of Make it shEqual.
For more information on the work of shEqual including the research report this podcast is based off, and how you can get involved, head to our website and subscribe to our monthly newsletter.
shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.
View all episodes
By ShEqualWelcome to episode three of Make It shEqual, the podcast empowering advertising to get equal. In this episode our host, Sarah Davidson explores two brands who are leading the way in authentically representing women and gender diverse people in ads, Modibodi and Holme Beauty.
Explored in this episode:
A case study on Modibodi, championing uncomfortable conversations, pushing the advertising boundaries and the commercial success that followed.
How any brand can include more positive portrayals of gender and create more genuine and authentic advertising content.
Hilary Holmes shares why and how Holme Beauty is turning the cosmetics industry on its head.
Why it makes good business sense to show realistic and authentic representations of people in your advertising.
We hope you enjoyed this episode, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you don't miss any episodes of Make it shEqual.
For more information on the work of shEqual including the research report this podcast is based off, and how you can get involved, head to our website and subscribe to our monthly newsletter.
shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.