How many of you have discovered a podcast recently that felt like it was made specifically for you? Perhaps it addressed your unique interests, spoke in a tone that resonated with you personally, or seemed to understand your specific challenges and viewpoints? *Raises hand* I know I certainly have.

What if I told you that this connection wasn't coincidental, but rather the result of sophisticated audience targeting based on who you are as a person—not just your age, gender, or location?
Welcome to the world of psychographics in podcasting.