Your show's mission statement is more than just some words on a page. It should determine the direction of your show, the format, who you're talking to, and ultimately how it will make money.  Much like a map (well, Google Maps) when you're going to a new destination, your mission statement will guide your podcast from losing money to generating enough income to support your business.

The framework for your mission statement is this: My podcast helps [AUDIENCE] solve [PROBLEM] by [GOAL OF EACH EPISODE]. Listen on to get the prompts to help you craft the perfect mission statement for finding sponsors and selling products.

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