Field Notes Podcast by Brand Shepherd

3 Radical Ways to Face AI Through Your Brand’s Website


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Don’t have time to listen right now? We got your back. Here’s the TL;DL version:

* Gate Keep Everything: single page, clear value, clear CTA, sign up to access more.

* Embrace the Prompt: give visitors, customers, and prospects a prompt to work with about your brand’s Vibe, Tribe, & Why®, and then lead a discussion with them on a platform.

* Be Ruthlessly Pro-Human: Get a fax number. Drop all tech that allows AI creep. Use human note takers at meetings. Be a bastion for pure humanity, flaws and all.



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Field Notes Podcast by Brand ShepherdBy A Brand Shepherd Production