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3 Reason why FM businesses should separate sales leadership and marketing leadership
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Possibly the most controversial topic, but your facility services company shouldn’t have a VP of Sales and Marketing. They should have a VP of Sales. Then have a separate hire as the VP of Marketing.
In this podcast, I break down how combining Sales and Marketing into 1 department and 1 leader is not only hurting your FM business, it’s wasting valuable resources, time, and money.
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By Javier Lozano, Jr. - Chief Marketing OfficerSend us a text
Possibly the most controversial topic, but your facility services company shouldn’t have a VP of Sales and Marketing. They should have a VP of Sales. Then have a separate hire as the VP of Marketing.
In this podcast, I break down how combining Sales and Marketing into 1 department and 1 leader is not only hurting your FM business, it’s wasting valuable resources, time, and money.