In this episode, Bountiful Financial founders Reid Steadman and Taber Johnson explain how faith-based investing can be executed with institutional rigour. With over $10 trillion globally aligned to faith values, Bountiful offers purpose-built indices grounded in religious principles, supported by proprietary data, robust governance, and real-world access via a listed ETP. Their approach balances values with performance, offering customisation, nuanced controversy screening, and a pathway to measurable impact. Relevant for asset managers, product structurers, and wealth advisors working with clients who consider faith or values in their investment approach.