Bryant Lau, Senior Digital Marketing Manager at <a href= "https://www.highspot.com/">Highspot</a>, is a self-proclaimed marketing scientist. In this episode, Nic got to dive into some of the technical parts of Bryant’s role at Highspot, but the results were surprisingly applicable to all sorts of marketers and salespeople.

Bryant Lau, Senior Digital Marketing Manager at Highspot, is a self-proclaimed marketing scientist. In this episode, Nic got to dive into some of the technical parts of Bryant’s role at Highspot, but the results were surprisingly applicable to all sorts of marketers and salespeople.

Bryant Lau, Senior Digital Marketing Manager at <a href="https://www.highspot.com/" rel="noopener noreferrer">Highspot</a>, is a self-proclaimed marketing scientist. In this episode, Nic got to dive into some of the technical parts of Bryant’s role at Highspot, but the results were surprisingly applicable to all sorts of marketers and salespeople.

3: Reporting, Sales Engagement, and Attribution: An Interview w/ Bryant Lau

The Intelligent Marketer is a podcast dedicated to helping B2B marketing leaders navigate the muddy waters of activating revenue and customer growth. Despite the sheer amount of marketing tools and data at their disposal, marketers have struggled to activate revenue growth at their organizations. During the intelligent marketer series, we’ll feature progressive marketers that have overcome the challenges of today’s environment and will share blueprints to their success.

Each episode features an interview with a thought leader in the B2B marketing space, discussing topics like: demand generation, marketing automation, sales and marketing alignment, account-based marketing, marketing operations, sales operations, revenue operations, lead scoring, CRM, marketing analytics, inbound marketing, buyer intent unmasking, visitor unmasking, and revenue driven strategies.

The Intelligent Marketer is a podcast dedicated to helping B2B marketing leaders navigate the muddy waters of activating revenue and customer growth. Despite the sheer amount of marketing tools and data at their disposal, marketers have struggled to activate revenue growth at their organizations. During the intelligent marketer series, we’ll feature progressive marketers that have overcome the challenges of today’s environment and will share blueprints to their success. Each episode features an interview with a thought leader in the B2B marketing space, discussing topics like: demand generation, marketing automation, sales and marketing alignment, account-based marketing, marketing operations, sales operations, revenue operations, lead scoring, CRM, marketing analytics, inbound marketing, buyer intent unmasking, visitor unmasking, and revenue driven strategies.

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3: Reporting, Sales Engagement, and Attribution: An Interview w/ Bryant Lau

3: Reporting, Sales Engagement, and Attribution: An Interview w/ Bryant Lau