In this episode, Jason is joined by Jeff Yin, VP of Technology at Motorcity Systems. They discuss upgrading 30-year-old transportation software in the trucking industry. Motorcity and TXI partnered to develop the ROLLER app, which improves dispatch-to-driver communications with advanced messaging capabilities and the sharing of scanned documents all in one integrated app. Regular guest Turley returns to the program to take a deep dive into the modern product strategy, where technical challenges related to data integration play a significant role alongside aesthetics and usability.