Guest: Hans van Dam is co-founder of Robocopy and the Conversational Academy. His goal is to develop and promote the role of the conversation designer. He develops curriculum for the Conversational Academy, lectures at multiple universities, and speaks often at conferences around the world.

Connect with Hans on LinkedIn and check out the Conversational academy website.

3 Strategies from this episode:

1. Use empathy in the beginning of the conversation
2. Use short simple questions
3. Represent brand

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