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1. Wildly Important Goals (WIGs) vs Possibly Important Goals (PIGs)
They have specific goals with deadline.
2. Pro vs Amateur
They know their exact numbers and can make good decisions because of them.
3. Acquisition
Their main focus is on the patient acquisition system. They do not leave it to chance.
By Daniel Coulton Shaw & Alex Zakucia1. Wildly Important Goals (WIGs) vs Possibly Important Goals (PIGs)
They have specific goals with deadline.
2. Pro vs Amateur
They know their exact numbers and can make good decisions because of them.
3. Acquisition
Their main focus is on the patient acquisition system. They do not leave it to chance.