In this episode of Websites That Convert, Shannon shares how to build trust online and transform your website into a high-converting sales machine. She explains that in today’s Australian business landscape, where customers are more sceptical than ever, trust and credibility are the deciding factors between a click and a conversion. Shannon breaks down the three must-have trust signals every service-based business website and landing page needs to boost leads, enquiries, and sales, proof of results through case studies and portfolios, customer reviews and testimonials, and the importance of humanising your brand with real team photos and authentic content.

By implementing these trust-building strategies, Shannon shows how Aussie business owners can move beyond relying on word-of-mouth marketing and start generating consistent, high-quality online leads through their website. From SEO optimisation and Google reviews to effective website design and conversion-focused content, she provides actionable insights that help businesses create a strong online presence that attracts, engages, and converts.

If you want to build authority, increase conversions, and make your website work harder for your business, this episode is a must-watch for every Australian entrepreneur looking to grow online.

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Timestamps

00:00:00 - Introduction

00:01:14 - The real reason trust equals sales in today’s market

00:02:43 - The 3 trust-building assets every website needs

00:03:24 - Trust Signal #1: Showcase proof of your work through case studies and portfolios

00:05:49 - Trust Signal #2: Build credibility with reviews and testimonials

00:07:35 - Automating review collection using SMS, email, and QR codes

00:08:36 - Embedding Google reviews to boost conversions and SEO

00:08:58 - Trust Signal #3: Humanise your brand with real photos of your team

00:10:39 - Why people buy from people, not faceless brands

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