Full notes: https://alexsanfilippo.com/simple-marketing-tips-for-non-marketers

3 simple marketing tips for non-marketers:

#1. Google Trends

This is so easy to use. It will help you find topics to write on that are trending on Google. What is going to get more viability? Here’s a pro tip for you, don’t look for what is the highest on the trending list. Everyone is already trying to rank for that. You want to search for trends within your niche that are smaller, more focused but seem to be experiencing a spike in search.

#2. Facebook Links

This is a great one to see what is trending for specific topics on Facebook. This is external links that are being shared the most on Facebook. Sort of “trending” for Facebook. From here you can see what people are sharing on the topics you’re looking to rank for. It’s great for inspiration on what to write about, and also how to form you titles. You’ll learn a lot from researching the different links that have been shared. This is another great tool that I’ve began to use a lot.

#3. Google AdWords

I know what you’re thinking; and you’re right. This one isn’t free. (Boo!) But, many of us who have a Gmail account or a Google Business profile set up have received coupons to run up to $50.00 or $100.00 of AdWords to test the service. Even if you haven’t received these coupons, I still highly recommend to spend a little bit of money. Just test out how you rank and what happens with your traffic when you advertise with Google.

Read the full notes: https://alexsanfilippo.com/simple-marketing-tips-for-non-marketers