Focus on the customer. When meeting with a potential customer, keep the focus on them

Research the buyer. Before you meet with a potential customer, make sure you research them

Build rapport

Know the market

Use active listening

Employ psychology

Mirror their behavior

Remember who you're talking to

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the Ps.

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