As a small business owner you may understand the importance of injecting personality into your brand, but actually doing it, well that’s a whole other story. Today, I want to share three examples of brands who are crushing it with personality. I’m hoping you get inspired and see how easy it is to add a little personality to your brand.

There’s no magic involved

Brands with well-defined personalities tend to stand out from the rest. They seem to have something magical about them, some otherworldly status that we mere mortals could never achieve. But that’s almost never the case.

The brands who are crushing it with personality are simply the ones who have done the intentional work of defining and communicating who they are.

Magic is rarely involved.

So what is it about these brands that’s so attractive? Why we love brands with personality so much?

Why do we love brands with personality?

It’s good to get intentional about defining your brand’s personality, but you also have to communicate it in a way that works. When you do these two things well, your customers take notice.

Here are some reasons why we love it when a brand is crushing it with personality:

You’re more authentic. When you communicate a well-defined brand personality, you feel more human and more real.

You’re more relatable. A brand with personality feels more approachable and more accessible. Your customers will feel like they’re interacting with a friend.

You’re easier to understand. A consistent personality means your  messages are easier to understand. Your clients will “get” you and where you’re coming from.

You stand out. Businesses who do the work of defining their personality will stand apart from their competition. Customers will be naturally attracted to you and your fun, quirky, elegant, or charming personality.

Find your personality first

Before you can communicate your personality, you first have to define one. I’ve covered this topic in a few other posts: Choosing Your Brand Archetype, Finding Your Voice, Choosing The Right Images.

Fingure out your brand’s personality first, then come back here learn how three brands are absolutely crushing it with personality.

3 simple ways brands are crushing it with personality

Thug Kitchen

If you’re not familiar with Thug Kitchen, it started as a vegan recipe website and has grown into a cultural icon. They use their brand voice in a very distinct and very powerful way. In fact their brand voice may be the most identifiable and certainly the most memorable part of their personality.

Here’s how visitors are greeted on their website:

“The only website dedicated to verbally abusing you into a healthier diet. That’s where the Internet bus driver just dropped your ass off. Welcome to Thug Kitchen, motherfu*ker.”

Their tagline: “Eat like you give a fu*k.”

And if you want further proof of their ability to grab their reader’s attention, here’s a snippet from a typical recipe:

“There are two kinds of people in this world: people who like enchiladas and people who have no fu*king taste. Which are you?”

How Thug Kitchen is crushing it with personality

Here’s why I think Thug Kitchen is crushing it with personality: They own their voice.

They’ve adopted a brand voice that is completely different from anything else out there. It’s truly one-of-a-kind. It’s also extreme, irreverent, and for adults only.