If you meet someone for the first time and you tell them a story, they’re 22x more likely to remember you the next time. So why do we (me included) feel it necessary to recount our whole CV, all the way back to our weekend paper round when we’re asked to introduce ourselves?

Here are three tips to help you build storytelling into how you describe yourself and your business so that no-one forgets who you are and what you can do for them.

Tip 1 - Talk directly to your audience and the problems they face, whether that’s face to face or through content. Make them the hero of your story (not you, your business or what you sell) and show them exactly how you’re going to help them and what this will mean for them.

Tip 2 - Stories follow an arc of crisis, struggle and resolution. Share a mini-crisis of your own, how you overcame it and what you learned to create impactful drama. Don’t forget to tell your audience what this experiences means to how you help them now.

Tip 3 - Impact a bit of personality and fun into your content. If you’re in person, be expressive in your body language, get up and walk round the room or share pictures as you’ll telling your story. Or create characters to tell your story for you - great if you’re selling products as you can give them their own unforgettable voice.

Want to continue the conversation or get some extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing