This episode of So You Wanna Make a Podcast covers Sonic Branding, including:

• Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name.
• Mnemonics, jingles, and brand tracks: These are all elements used in sonic branding - a mnemonics is an identifiable sound, a jingle is a sung ad, and a brand track is music identifiable for a brand. 
• Podcast vs radio ads: Podcast ads can be host-read or host produced, while radio ads are typically louder and have more sound effects to get your attention (which can be intrusive in the intimate podcast environment).
• Flexibility in ad formats: Ideally, ads should be flexible enough to work in both podcast and radio formats - but that means thinking podcast ad first.

Want to know more about why and how to make a podcast that delivers sound returns? Contact Josh Butt, Ampel's Chief Audio Officer to learn more about podcasts, Sonic Branding, Audio Content, Audio Ads and why your audio podcast needs to be a video podcast too.  [email protected] or visit https://ampel.com.au for more info on how to make a podcast and audio content.

Ampel is based at Myrtle & Pine Studios, 66 Myrtle Street, Chippendale NSW 2008
(If you want to just hire the studio - email [email protected])

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