Tom Means of PCH Benefits ( http://pchbenefits.com ) joins me for a lively discussion about the current state of social media for small businesses in Southern California. He explains what works in the real world, and what doesn't. Tom is a master networker and entrepreneur and discusses what is really going on behind the scenes in the trenches of small business -- with some surprising disclosures and admissions ... so, sit back and listen to gain some insight into what your competition is doing to market to your clients.